This Burger King commercial is calling us to remember that bullying is not OK.
On Tuesday, global-fast food chain released a short anti-bullying video to coincide with National Bullying Prevention Month and it will definitely make you think twice about how you respond next time you witness someone being picked on.
The three-minute video clip was shot inside a branch of the restaurant.
The video shows a busy dining area, a high school junior is being ganged up on and made fun of. Amazingly, almost no one responds or intervenes.
A staff member punched a Whopper Junior to see which “junior” people cared more about.
The customer takes the ‘bullied’ burger back to his seat, unwraps it, sees that it has been beaten to a pulp and promptly takes it back to the counter to complain.
The staff member then asks if the customer would’ve intervened if he’d seen the burger being ‘bullied’ to which he replied that he definitely would have, as does everyone else who is served one of the burgers.
Burger King is trying to say is that more people are willing to respond to a burger being bullied than an actual child and that we should all do more.
Once the social experiment is done, some truly heart-warming footage of people who actually did step in to help the troubled child are shown.
At the end of the clip, one man in particular tells the camera that he used to be bullied at school, so would always stop to help and hopes that more people out there will do the same.
The description on the original YouTube video reads: “Scrawny. Short. Ugly. Fat. Weird. 30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today. The BURGER KING brand is known for putting the crown on everyone’s head and allowing people to have it their way.
“Bullying is the exact opposite of that. So the BURGER KING brand is speaking up against bullying during National Bullying Prevention Month.
“In the BURGER KING brand Bullying Jr. experiment, more people stood up for a bullied WHOPPER JR. than a bullied high school Jr. Visit NoBully.org to learn how you can take a stand against bullying.”